Brief 1 // Outdoor/Poster
What we had to sell: Windex Original Glass Cleaner
How: A Simple OOH Poster
The proposition: For the cleanest glass
Mandatories: Logo
How: A Simple OOH Poster
The proposition: For the cleanest glass
Mandatories: Logo
Brief 2 // Print Campaign
What we had to sell: Carsales.com.au: Search thousands of used cars for sale
How: Magazine print campaign, a series of three
The proposition: There’s a used car for every driver
Mandatories: Logo
How: Magazine print campaign, a series of three
The proposition: There’s a used car for every driver
Mandatories: Logo
Brief 3 // Film/TVC
What we had to sell: Ikea will buy back your used furniture
and give you a voucher in return
How: 30-Second Film Ad
The proposition: Give your old furniture a second life
Mandatories: Logo
and give you a voucher in return
How: 30-Second Film Ad
The proposition: Give your old furniture a second life
Mandatories: Logo
Brief 4 // Audio
What we had to sell: Heaps Normal Beer - Non-Alcoholic Quiet XPA
How: 30-Second Radio Ad
The proposition: Beer without the consequences
Mandatories: Branding
How: 30-Second Radio Ad
The proposition: Beer without the consequences
Mandatories: Branding
Brief 5 // Social Media
What we had to sell: Nicorette Gum
How: A Social Idea that works on Facebook and/or Instagram
The proposition: Nicorette helps break your habit
Mandatories: Logo
How: A Social Idea that works on Facebook and/or Instagram
The proposition: Nicorette helps break your habit
Mandatories: Logo
Brief 6 // PR
What we had to sell: Tourism NZ - a winter holiday in New Zealand
How: A PR Idea
The proposition: Winter is different in New Zealand
Mandatories: Logo
How: A PR Idea
The proposition: Winter is different in New Zealand
Mandatories: Logo
Brief 7 // Digital
What we had to sell: Squarespace - Professional website builder
How: A Digital Idea that encourages people to build their website on Squarespace
The proposition: Don’t just dream it, build a website
Mandatories: Logo
How: A Digital Idea that encourages people to build their website on Squarespace
The proposition: Don’t just dream it, build a website
Mandatories: Logo
Brief 8 // Direct
What we had to sell: HCF Pet insurance
How: A Direct Idea across one or several touch points depending on
your solution that gets people to take out HCF Insurance for their pet/s
The proposition: Pets are part of the family, too
Mandatories: Logo and a call to action
How: A Direct Idea across one or several touch points depending on
your solution that gets people to take out HCF Insurance for their pet/s
The proposition: Pets are part of the family, too
Mandatories: Logo and a call to action
Brief 9 // Integrated Advertising Campaign
What we had to sell: Day pass to Taronga Zoo (Sydney)
How: Three or more components executed across at least three platforms,
such as TVC, radio, press, live stunt, banner ad, website, app etc.
The proposition: Every ticket to Taronga Zoo helps animals in the wild
Mandatories: Logo
How: Three or more components executed across at least three platforms,
such as TVC, radio, press, live stunt, banner ad, website, app etc.
The proposition: Every ticket to Taronga Zoo helps animals in the wild
Mandatories: Logo
Brief 10 // Commercial Creativity
What we had to create: A product, business or entrepreneurial idea
How: The new product should have a thematic link - however loose - to one
of the ‘springboards’
1. One in six Australian households are experiencing financial pressure - this comes in the form of the rising cost of housing, petrol and groceries
How: The new product should have a thematic link - however loose - to one
of the ‘springboards’
1. One in six Australian households are experiencing financial pressure - this comes in the form of the rising cost of housing, petrol and groceries