Fomo Fridays

Work done while at Showpony: Concept development for a lockup, social posts and overall look and feel for a pitch for SATC’s Fomo Fridays event. Bold and bright, this concept channels the excitement of a night out. Built around a strong, identifiable, versatile brand mark, bringing the many facets of a Friday night to life, incorporating icons within the text. Like the city itself, it’s a place of discovery and fun, where anyone can find something to suit them.