Tonino

𝗔𝗔𝗗𝗖 𝗔𝘄𝗮𝗿𝗱 𝗙𝗶𝗻𝗮𝗹𝗶𝘀𝘁 𝟮𝟬𝟮𝟰 (𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆) A brand inspired by by Italian culture and way of life, drawing influence from the vintage signage of paninoteca’s in Italy the Tonino logo was born. The best things come in 3’s - since Tonino is being opened by a family trio I thought it was only fitting to create illustrations paying homage to the owners. I wanted to evoke feelings of the nostalgic of going to your nonna’s house as a kid in the use of colour and illustration style. I wanted to design a set of secondary logos which could be used seamlessly with the main logo. Inspired by old school Italian delicatessens I want these logos to be able to mix and match throughout the Tonino store. The tagline is “Home away from home”, Tonino will be a place where everyone is welcome and how the Italian culture originally came to Australia. It came from migrants, our grandparents or great-grandparents migrating from Italy to Australia to create a life for their family. So, here they created their home away from home.